Errol Morris for Obama

This is a very recent ad by the film maker Errol Morris for Barack Obama. You might know Morris as the genius behind films like 'Vernon, Florida', 'The Thin Blue Line', 'The Fog of War', 'Standard Operating Procedure' and so many others.

This ad again uses Morris' unique method of shooting through plate glass, which in concert with a large mirror, allows his subjects to be looking directly at him, while also looking directly at the camera.